Build the operation
Offer, process, team cadence, CRM discipline, and the follow-through that keeps momentum alive.
Real Estate
Sales leadership & closing
Hospitality
Owner-operator & partner
25+ years
Leading from the front
How I work
The plan and the people doing the work have to match. That's the job.
I work where development, sales, hospitality, and operations meet. That means understanding the project, building the system, sharpening the story, and getting in the room with the buyer. Harvard-educated. English and Spanish.
Lead the room
I coach in real conversations, inspect the details, and make the hard calls while they still matter.
Close the gap
I close the gap between what's promised and what actually gets delivered.
Selected operating record
Built in the field, one accountable decision at a time.
2025 - now
Caribe Seaside
Running sales for a 115-unit Gulf-front tower in Orange Beach, Alabama - still in pre-construction.
2025 · Consulting
Carpe Viam
Advised the go-to-market and sales strategy for a New Orleans vacation-ownership concept - as a consultant, without day-to-day control. The concierge sales funnel was built around Interval International partnerships and iDecide digital presentations; the teams ran better than an 18% close ratio.
Career landmark
Grande Bay Resort
Helped build and lead a durable resort sales operation in Saint John, USVI, with a standard rooted in clear expectations, personal follow-through, and long-term trust.
2017 - 2021
Offsite Marketing Solutions
Founder and director of the tour-flow operation behind Westgate, Bluegreen, and Wyndham - retail locations in high-traffic tourist areas, in-house and outside teams, call centers, trade shows, and events.
25+ years
Luxury real estate
Ritz-Carlton Grand Cayman - consulted on and closed whole-ownership residences from $1.2 million to $44 million. Director of Sales at Folio Collection on St. John, for a premier resort developer. The Preserve at Botany Bay on St. Thomas, a private 397-acre enclave of estate lots, villas, and a residence club.
Today
Alvarado.ai
Additional interest. Founder-led AI implementation for businesses that need a clearer, more accountable path from inquiry to customer outcome.
Operating principles
The details tell you whether the strategy is real.
01
Start with the truth
Know the product, the buyer, the constraint, and the number. Everything gets easier once the team stops working around the facts.
02
Make ownership visible
If a task doesn't have a name and a date next to it, it doesn't happen. I turn strategy into decisions, names, dates, and the next action.
03
Coach in the moment
The best sales coaching happens close to the call, while the nuance is still alive and the next conversation can improve.
04
Stay for the outcome
I don’t hand over a deck and leave. I stay close enough to see what breaks, fix it, and carry the result with the team.
Selected work
Three projects. One operating thread.
Different markets. Same standard. Learn the product, build the sales system, keep the team close, and move the right buyer forward.
Orange Beach, AL · Current
Caribe Seaside
A 115-unit Gulf-front tower, still in pre-construction. I run the sales operation - positioning, systems, and buyer conversations.
Visit Caribe buyer preview
Saint John, USVI · Resort
02
St. John · Selected
Grande Bay Resort
A long-run proof point in resort sales leadership: clear expectations, disciplined follow-through, and trust built one conversation at a time.
Visit Grande Bay Resort
New Orleans · Consulting
03
Louisiana · Consulting
Carpe Viam
Advised the go-to-market and sales strategy for a New Orleans vacation-ownership concept - as a consultant, without day-to-day control.
All of it runs under AndrewJames, LLC , the sales and marketing consulting umbrella. Additional interest: Alvarado.ai .
Approved, verbatim correspondence
People who've actually worked with me.
Nothing here was rewritten or combined into a composite quote. What they wrote is what you're reading.
01.1
“John is a skilled entrepreneur with strong business acumen, and I would gladly collaborate with him again if the opportunity arose.”
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The one-page version.
25+ years of high-stakes sales and developer-side execution, boiled down to one page you can actually use.
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Reach me directly.
Call me. Text me. Book a time that works. Give me the real situation and I’ll give you a direct answer.