2025 - now
Caribe Seaside
Running sales for a 115-unit Gulf-front tower in Orange Beach, Alabama - still in pre-construction.
Experience
I don’t advise from the sidelines. I build the operation and carry the number.
My work sits at the point where vision has to become behavior - inside the team, across the buyer journey, and at the closing table. Harvard-educated. English and Spanish.
Selected operating record
Built in the field, one accountable decision at a time.
2025 · Consulting
Carpe Viam
Advised the go-to-market and sales strategy for a New Orleans vacation-ownership concept - as a consultant, without day-to-day control. The concierge sales funnel was built around Interval International partnerships and iDecide digital presentations; the teams ran better than an 18% close ratio.
Career landmark
Grande Bay Resort
Helped build and lead a durable resort sales operation in Saint John, USVI, with a standard rooted in clear expectations, personal follow-through, and long-term trust.
2017 - 2021
Offsite Marketing Solutions
Founder and director of the tour-flow operation behind Westgate, Bluegreen, and Wyndham - retail locations in high-traffic tourist areas, in-house and outside teams, call centers, trade shows, and events.
25+ years
Luxury real estate
Ritz-Carlton Grand Cayman - consulted on and closed whole-ownership residences from $1.2 million to $44 million. Director of Sales at Folio Collection on St. John, for a premier resort developer. The Preserve at Botany Bay on St. Thomas, a private 397-acre enclave of estate lots, villas, and a residence club.
Today
Alvarado.ai
Additional interest. Founder-led AI implementation for businesses that need a clearer, more accountable path from inquiry to customer outcome.
Operating principles
The details tell you whether the strategy is real.
01
Start with the truth
Know the product, the buyer, the constraint, and the number. Everything gets easier once the team stops working around the facts.
02
Make ownership visible
If a task doesn't have a name and a date next to it, it doesn't happen. I turn strategy into decisions, names, dates, and the next action.
03
Coach in the moment
The best sales coaching happens close to the call, while the nuance is still alive and the next conversation can improve.
04
Stay for the outcome
I don’t hand over a deck and leave. I stay close enough to see what breaks, fix it, and carry the result with the team.